Remote (US only), Full-time

About Us

At Novi, we’re catalyzing the shift to values-based shopping. We envision a world of trustworthy CPG products for healthier people and planet. We build technology that helps leading retailers (e.g. Target, Sephora, Amazon, and Bloomingdale’s) better market the world’s most visionary and sustainable brands (e.g. Supergoop, Ritual, Method, Ceremonia, K18, Cocofloss, Henry Rose, Seventh Generation, Drunk Elephant).

We’re a female-founded company helmed by a diverse team of data scientists, chemists, technologists, and CPG strategists. We’re also parents, veterans, marathoners, DIY-ers, pilots, salsa dancers, rubik’s cube champions, and sustainability obsessives. We draw on experience from companies like BCG, Target, Beautycounter, UL, NielsenIQ, Amazon, Yelp, Eventbrite, WeWork, Upwork, and NASA.

Novi is headquartered in the SF Bay Area with offices in LA and presences in NYC, Nashville, and Toronto. We’re backed by leading venture capital firms Greylock Partners, Khosla Ventures, Maveron Ventures, Cowboy Ventures, and Tiger Global; clean living pioneer Jessica Alba; and the board members and founders of Clorox, P&G, The Honest Company, Wealthfront, OpenTable, Gilt Groupe, and Eventbrite.

While we started in the Personal Care & Beauty industry, we’re now serving an expanding list of categories including Household Essentials, Packaged Food & Beverage, Baby, Pet Care, and Vitamins & Supplements. With surging demand for more transparent and sustainable consumer packaged goods, the opportunity is vast – a $5.5 billion market in 2024.

Join us!

What We're Looking For

An empathetic and creative thinker, scrappy operator, and strategic marketer who can lead a cross-functional team to optimize the Novi customer experience. This role will be responsible for creating the strategy to activate and onboard values-based CPG brands on the Novi platform. You’ll build a cross-functional culture of customer excellence and set the operating rhythm for the customer experience at Novi.

As your first order of business, you’ll work with the Novi leadership team and colleagues across marketing, sales, customer success, product, and operations to develop and execute a holistic brand activation playbook. You’ll architect the customer journey to sign up, submit documentation, earn certifications and badges, and optimize their product marketing efforts to appeal to conscious consumers. Your playbook will drive customer activation, adoption, delight, and product utilization. You’ll utilize one-to-many and one-to-one motions and tactics to drive repeatable outcomes that scale. You’ll build the materials, automations, and marketing channels needed to execute on the playbook. Through iterative testing, evaluation, and customer feedback loops, you’ll identify opportunities to add to and improve on the playbook until it meets Novi’s activation goals.

Responsibilities

• Audit, map, and own current brand prospect and customer journey, noting key inflection points and opportunities for surprise and delight, gamification, marketing automation, more streamlined communications, and more.
• Develop the desired customer activation and onboarding journey, designing both human and automated touchpoints and utilizing multiple mediums.
• Work with retailer partners to develop and manage lists of brands who would benefit from using Novi.
• Develop customer comms that gain brands’ attention and trust, and spur action.
• Build best-in-class onboarding and education content, segmenting customers by goals, category, and audience for better relevancy.