Remote (US only), Full-time

About Us

At Novi, we’re catalyzing the shift to values-based shopping. We envision a world of trustworthy CPG products for healthier people and planet. We build technology that helps leading retailers (e.g. Target, Sephora, Amazon, Bloomingdale’s) better vet and market the world’s most visionary and sustainable brands (e.g. Supergoop, Ritual, Ceremonia, K18, Cocofloss, Henry Rose, Seventh Generation, Drunk Elephant).

We’re a female-founded company helmed by a diverse team of data scientists, chemists, technologists, and CPG strategists. We’re also parents, veterans, marathoners, DIY-ers, pilots, salsa dancers, rubik’s cube champions, and sustainability obsessives. We draw on experience from companies like BCG, Target, Beautycounter, UL, NielsenIQ, Amazon, Yelp, Eventbrite, WeWork, Upwork, and NASA.

Novi is headquartered in the SF Bay Area with an office in LA and presences in NYC, Nashville, and Toronto. We’re backed by leading venture capital firms Greylock Partners, Khosla Ventures, Maveron Ventures, Cowboy Ventures, and Tiger Global; clean living pioneer Jessica Alba; and the board members and founders of Clorox, P&G, The Honest Company, Wealthfront, OpenTable, and Eventbrite.

While we started in the Personal Care & Beauty industry, we’re now serving an expanding list of categories including Household Essentials, Packaged Food & Beverage, Baby, Pet Care, and Vitamins & Supplements. With surging demand for more transparent and sustainable consumer packaged goods, the opportunity is vast – a $5.5 billion market in 2024.

Join us!

What We're Looking For

We’re seeking a seasoned product marketer with expertise in omni-channel B2B and B2C marketing. This role is an opportunity to help the world’s most innovative and inspiring CPG brands better market their sustainable formulations, packaging, and business practices to consumers. We need an experienced operator who brings strategic exercises, messaging frameworks, research methodologies, and cross-functional planning processes to our table. This role requires experience with building or scaling the product marketing function at a Series C+ ($30M+ ARR) venture-backed startup. This role reports to the VP of Marketing and collaborates closely with the Product, Sales, BD, Customer Success, Customer Experience, and Marketing teams.

Responsibilities

• Lead go-to-market strategy, planning, and campaign execution to launch new product offerings and features to all core audiences.
• Conduct the prospect and customer research needed to further develop Novi’s buyer and user personas.
• Conduct market research and competitive analysis to identify market trends, retailer and brand product needs, and competitive threats to Novi.
• Use research insights to create differentiated messaging and positioning that can be utilized by all teams and partners.
• Conduct customer interviews to develop case studies that reinforce our value propositions and the ROI of Novi.
• Work closely with the Sales and Customer Success team to develop enablement tools, including product demos, sales deck templates, and onboarding guides.
• Create and maintain product marketing materials such as datasheets, whitepapers, customer testimonials, case studies, and presentations to support sales and marketing initiatives.
• Become an expert on CPG pain points, technologies, and retailer marketing best practices. Share insights widely with the team.
• Monitor and analyze key performance metrics related to marketing, sales, and customer experience initiatives, including funnel conversion ratios, deal size and velocity, brand activation and engagement, NPS, and product usage to help the marketing and product teams prioritize their work.